Perplexity is an answer engine: every response is grounded in live web sources with citations. It has become a default research tool for buyers who want a sourced shortlist instead of ten open tabs.
How we query it
Perplexity gets the identical weekly question set. Because its answers cite sources, its column is the clearest bridge between classic SEO and AI visibility: the pages it cites decide the brands it names.
How its column behaves
Perplexity answers read like sourced briefs — a short ranked list with citations attached — and its picks track the review sites and comparison pages it retrieves.