What’s the best CRM Software, according to AI?
The public record of what ChatGPT, Claude, Gemini, and Perplexity recommend — ranked across 12 brands, updated weekly.
The models don’t agree on #1.
- ChatGPTSalesforce
- ClaudeHubSpot
- GeminiSalesforce
- PerplexityHubSpot
| Consensus rank | ChatGPT#1 Salesforce | Claude#1 HubSpot | Gemini#1 Salesforce | Perplexity#1 HubSpot |
|---|---|---|---|---|
1 SalesforceNo change from last week 94 | #199No change from last week | #299No change from last week | #194Down 2 from last week | #285Up 1 from last week |
2 HubSpotNo change from last week 92 | #290Up 3 from last week | #199No change from last week | #287Up 2 from last week | #189Up 1 from last week |
3 PipedriveUp 2 from last week 78 | #385Up 2 from last week | #374Up 1 from last week | #578Up 1 from last week | #477Up 2 from last week |
4 Zoho CRMDown 1 from last week 76 | #474Up 1 from last week | #468New entry this week | #384Up 1 from last week | #377No change from last week |
5 Microsoft Dynamics 365Down 2 from last week 73 | #571Down 2 from last week | #565Down 4 from last week | #479Down 3 from last week | #577Down 2 from last week |
6 FreshsalesUp 1 from last week 68 | #669Up 3 from last week | #660Up 2 from last week | #673Up 2 from last week | #768No change from last week |
7 CloseUp 4 from last week 63 | #767Up 4 from last week | #760Up 5 from last week | #753Up 3 from last week | #670Up 4 from last week |
8 CopperNo change from last week 55 | #854Down 2 from last week | #854Down 2 from last week | #853Up 2 from last week | #861Down 1 from last week |
9 InsightlyRe-entered the ranking 47 | #941Down 1 from last week | #1045No change from last week | #1048Down 1 from last week | #955Down 2 from last week |
10 KeapNo change from last week 47 | #1038Down 3 from last week | #947Down 3 from last week | #951Down 4 from last week | #1050Down 4 from last week |
11 NimbleUp 1 from last week 37 | #1137No change from last week | #1137No change from last week | #1134Re-entered the ranking | #1140No change from last week |
12 Less Annoying CRMUp 2 from last week 31 | #1234Up 3 from last week | #1235Up 1 from last week | #1225No change from last week | #1231Up 1 from last week |
How this ranking is measured1,840 queries · 4 models · updated this weekPreview data
This is the public record for crm software: the same questions, every model, every week. We ask ChatGPT, Claude, Gemini, Perplexity the real questions buyers ask in this category — 1,840 of them this period — and record which brands each model recommends and in what order. Scores are the share and prominence of those recommendations on a 0–100 scale.
Each model is ranked independently, so the columns disagree when the models disagree. The consensus rank is the blended position across all 4 models. Movement compares against last week.
We report what the models say. We don’t editorialize, and brands can’t pay to change their position.
During the preview period, the rankings shown are simulated sample data while our measurement pipeline comes online. The format, scoring, and methodology are final — the numbers become live once the crawl begins.
Last updated: July 1, 2026
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