A consensus rank is a brand's blended position across all tracked AI models. It is the single number that summarizes where the market of models places the brand.
Each model ranks a category independently, and they frequently disagree. The consensus rank blends the per-model standings into one ordering, the way an index blends many prices into one number. It is the headline figure. But the disagreement beneath it is often the real story.
When all four models crown the same #1, the consensus is unanimous and strong. When they crown different leaders, the consensus rank hides a contested market. That is exactly what the spread metric surfaces.