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How do AI models rank Antivirus & Endpoint Security?

The public record of what ChatGPT, Claude, Gemini, and Perplexity recommend. Ranked across 16 brands, dated at every close.

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Norton 360 holds #1 on consensus, at 43.

  • ChatGPT
  • Claude
  • GeminiBitdefender Antivirus Plus
  • PerplexityBitdefender Total Security
Antivirus & Endpoint Security: how 4 AI models rank the top brands. Each model column is ranked independently.
Consensus rankAPI + Search: measured on the official model API with web search enabledChatGPT#1 Norton 360Claude#1 Norton 360Gemini#1 Bitdefender Antivirus PlusPerplexity#1 Bitdefender Total Security
1
Norton 360New entry at the last close
43
Not named by ChatGPTNot named by Claude
#285New entry at the last close
#285New entry at the last close
2
Bitdefender Antivirus PlusNew entry at the last close
25
Not named by ChatGPTNot named by Claude
#1100New entry at the last close
Not named by Perplexity
3
Bitdefender Total SecurityNew entry at the last close
25
Not named by ChatGPTNot named by ClaudeNot named by Gemini
#1100New entry at the last close
4
Kaspersky StandardNew entry at the last close
18
Not named by ChatGPTNot named by Claude
#372New entry at the last close
Not named by Perplexity
5
Surfshark AntivirusNew entry at the last close
18
Not named by ChatGPTNot named by ClaudeNot named by Gemini
#372New entry at the last close
6
Trend Micro Maximum SecurityNew entry at the last close
18
Not named by ChatGPTNot named by Claude
#738New entry at the last close
#832New entry at the last close
7
McAfee Antivirus PlusNew entry at the last close
15
Not named by ChatGPTNot named by Claude
#461New entry at the last close
Not named by Perplexity
8
TotalAVUp 2 from the last close
15
Not named by ChatGPTNot named by ClaudeNot named by Gemini
#461Up 6 from the last close
9
Avast OneNew entry at the last close
15
Not named by ChatGPTNot named by Claude
#1023New entry at the last close
#738New entry at the last close
10
ESET NOD32 AntivirusNew entry at the last close
13
Not named by ChatGPTNot named by Claude
#552New entry at the last close
Not named by Perplexity
11
McAfee Total ProtectionNew entry at the last close
13
Not named by ChatGPTNot named by ClaudeNot named by Gemini
#552New entry at the last close
12
Microsoft DefenderNew entry at the last close
13
Not named by ChatGPTNot named by Claude
#927New entry at the last close
#1023New entry at the last close
13
ESETDown 9 from the last close
11
Not named by ChatGPTNot named by ClaudeNot named by Gemini
#644Down 2 from the last close
14
Malwarebytes PremiumNew entry at the last close
11
Not named by ChatGPTNot named by Claude
#644New entry at the last close
Not named by Perplexity
15
Sophos Home PremiumDown 8 from the last close
8
Not named by ChatGPTNot named by Claude
#832No change from the last close
Not named by Perplexity
16
Avira PrimeNew entry at the last close
7
Not named by ChatGPTNot named by ClaudeNot named by Gemini
#927New entry at the last close
Swipe4 models

Understand the chart.

Full glossary

The record so far.

Consensus rank · top 5
12345Jul 6, 2026Aug 10, 2026
Norton 360Bitdefender Antivirus PlusBitdefender Total SecurityKaspersky StandardSurfshark Antivirus
Consensus rank by close for the top 5 brands, oldest close first
BrandJul 6, 2026Aug 10, 2026
Norton 360not ranked#1
Bitdefender Antivirus Plusnot ranked#2
Bitdefender Total Securitynot ranked#3
Kaspersky Standardnot ranked#4
Surfshark Antivirusnot ranked#5

The receipts.

Recorded 2026-08-10 · 4 model answers

The unedited answers this ranking is scored from. We record what each model said, word for word. Nothing summarized, nothing editorialized.

ChatGPT3 sources

ChatGPT · Recorded 2026-08-10

## My genuine ranking for a typical personal-device buyer

My default paid recommendation: Bitdefender Total Security. It is the best overall balance of consistently excellent protection, low false-positive risk, broad device coverage, and useful extras without making the product suite the entire point of your computer.

This ranking is primarily for Windows PCs, where third-party antivirus makes the biggest practical difference; on Macs, iPhones, and iPads, keep the OS updated and use reputable apps, but you usually do not need a heavyweight antivirus suite. Independent tests are not absolute truth, but the current major Windows tests broadly support the top tier: Bitdefender, ESET, Norton, Avast/AVG, F-Secure, McAfee, and Microsoft Defender all earned very strong recent results.

1. Bitdefender Total Security — My top choice because it combines top-tier real-world protection (99.5% in AV-Comparatives’ February–May 2026 test) with a full-featured, cross-platform suite and excellent current AV-TEST scores.

2. ESET HOME Security Essential / Premium — Buy this if you value a clean, relatively unobtrusive security product with excellent test results and more control than Bitdefender, accepting that its suite features are less generous at lower tiers.

3. Norton 360 Deluxe — A strong choice for households that actually want bundled identity/privacy features, VPN, and multiple-device coverage, with 99.3% real-world protection and a perfect 18/18 AV-TEST result in the latest test.

4. Microsoft Defender — The best no-cost answer for careful Windows users: it is built in, requires no subscription or additional software, and recently scored 99.0% in AV-Comparatives’ real-world test and 17.5/18 at AV-TEST.

5. Avast One Essential / Avast Premium Security — The strongest free third-party alternative, with excellent current lab scores and 99.3% real-world protection, though I would choose it only if you are comfortable declining promotional upsells and reviewing privacy settings.

6. F-Secure Total — A very credible, polished option with perfect current AV-TEST scores and good protection, particularly appealing if you prefer its simpler consumer experience, although AV-Comparatives flagged a comparatively high false-positive rate in its recent test.

7. AVG Antivirus Free / AVG Internet Security — A capable free choice with perfect AV-TEST scores and the same 99.3% protection result as Avast; pick whichever interface and bundle pricing you prefer, not both.

8. McAfee Total Protection / McAfee+ — Its protection is now demonstrably strong and it scored a perfect 18/18 in the latest AV-TEST assessment, but I rank it lower because its bundles and subscription/renewal offers can be more complicated than necessary.

9. Malwarebytes Premium — A sensible choice for people who prioritize a straightforward interface and strong anti-malware reputation, but I would usually choose Bitdefender, ESET, or Norton first because its recent AV-Comparatives result was slightly lower and it was penalized for false positives.

10. Trend Micro Internet Security — Still a reputable, credible suite with decent protection, but its current protection score trails the leaders and AV-Comparatives identified an above-average false-positive rate, so it is not my first purchase recommendation.

### What I would personally buy

- One PC or a household of mixed devices: Bitdefender Total Security. - Want the least fuss and do not download pirated software or routinely bypass browser warnings: stick with Microsoft Defender, turn on automatic updates, and spend the money on a password manager and backups. - Want a lighter, less sales-driven paid product: ESET HOME Security. - Want an all-in-one family bundle with identity/privacy extras: Norton 360 Deluxe.

Two important cautions: use only one real-time antivirus at a time, and do not choose based only on antivirus—automatic OS/browser/app updates, unique passwords with MFA, and backups matter just as much. The FTC likewise advises keeping security software, operating systems, browsers, and apps updated automatically, and avoiding unexpected links, pop-ups, and software-download ads.

I would not recommend Kaspersky to a U.S. buyer, despite strong detection-test results, because the U.S. Commerce Department prohibited Kaspersky’s U.S. cybersecurity/antivirus sales in June 2024.

Clauderaw answer

Claude · Recorded 2026-08-10

Based on current independent lab results (AV-TEST, AV-Comparatives, SE Labs) and 2026 buyer's-guide testing from outlets like TechRadar, Tom's Guide, Cybernews, and Security.org, here's my honest ranked take for personal-device antivirus:

1. Bitdefender (Total Security / Antivirus Plus) – Consistently tops independent lab tests for detection with minimal performance impact, making it my top overall pick for most people.

2. Norton 360 (Deluxe) – Excellent malware detection plus genuinely useful extras (VPN, dark web monitoring, cloud backup) bundled at a reasonable price, ideal if you want one all-in-one subscription.

3. ESET (Home Security) – A lean, no-bloat option favored by more technical users who want strong detection without a ton of extra features slowing things down.

4. McAfee (Total Protection) – Strong full-scan detection rates and unlimited-device plans make it a good value pick for families with lots of gadgets.

5. Avast One – Solid, consistent lab scores (AAA from SE Labs, high AV-Comparatives marks) and a beginner-friendly interface, good if you want reliable free-to-paid flexibility.

6. AVG – Sister product to Avast with similar detection engine, noted for good performance/low system impact, a reasonable alternative if you prefer its interface.

7. TotalAV – Near-perfect malware detection in testing with an easy-to-use interface, a good fit if you want simplicity plus VPN/password manager bundled in.

8. Aura – Leans more into identity-theft protection (credit monitoring, fraud alerts) alongside decent antivirus, best if identity protection is your primary worry.

9. Webroot – Praised as one of the lightest-weight options, worth considering if you're on an older or lower-powered machine and want minimal slowdown.

10. Microsoft Defender (built-in, Windows) – Genuinely solid baseline free protection that's improved a lot; fine if you're a low-risk user who browses carefully and doesn't want to pay, though it lacks the extra features (VPN, identity monitoring, phishing add-ons) that paid suites offer.

A few honest caveats: I'd skip Kaspersky despite its historically strong detection scores — it was banned for sale in the US in 2024 over data-integrity and ties-to-Russian-government concerns, and most reviewers now decline to recommend it for that reason. Also, be wary of free third-party antivirus tools beyond Defender — many monetize via data collection or aggressive upsells. For most everyday users, Bitdefender or Norton will give you the best balance of protection and features; power users who dislike bloat should lean toward ESET; and budget-conscious users doing normal browsing can reasonably stick with Microsoft Defender plus safe habits.

Geminiraw answer

Gemini · Recorded 2026-08-10

Here is the ranked recommendation for personal antivirus software, from strongest to weakest: 1. Bitdefender Antivirus Plus: It offers the best overall balance of flawless malware protection, useful extra features, and minimal system impact. 2. Norton 360: This is the premier choice if you want a comprehensive suite bundled with a VPN, cloud backup, and identity theft protection. 3. Kaspersky Standard: Despite regional controversies, its core antivirus engine remains unmatched in independent lab tests for catching emerging threats. 4. McAfee Antivirus Plus: It provides the best value for large households because a single subscription protects an unlimited number of devices. 5. ESET NOD32 Antivirus: Highly favored by tech enthusiasts for its incredibly light system footprint and highly customizable settings. 6. Malwarebytes Premium: Known for its aggressive heuristic engine, it excels at catching zero-day threats and pairs well as a second opinion scanner. 7. Trend Micro Maximum Security: It shines with its robust web browser protection and dedicated tools to stop ransomware from encrypting your files. 8. Sophos Home Premium: Brings enterprise-level remote management to consumers, making it incredibly easy to secure devices for less tech-savvy family members. 9. Microsoft Defender: The best completely free option for Windows, providing excellent built-in protection without the need to install third-party software. 10. Avast One: A highly capable freemium suite that wraps strong malware detection and basic privacy tools into a very user-friendly interface.

Perplexity9 sources

Perplexity · Recorded 2026-08-10

1. Bitdefender Total Security — My strongest recommendation for most people because multiple expert reviews rate it the best overall for protection, performance, and value on personal devices.[7][8][9] 2. Norton 360 — A very close second, especially if you want an all-in-one suite with antivirus, VPN, and identity-monitoring features in one subscription.[2][3][6] 3. Surfshark Antivirus — Best if you specifically want antivirus bundled with a VPN and lower-cost privacy tools, though it is less consistently rated as the absolute top detector than Bitdefender or Norton.[4][6] 4. TotalAV — A solid beginner-friendly choice with a straightforward interface, but it is usually recommended more for ease of use than for being the strongest raw protector.[4] 5. McAfee Total Protection — Worth considering if you want broad household coverage and bundled extras, but it is less often ranked above Bitdefender/Norton in 2026 expert roundups.[1][5] 6. ESET — A good pick for users who want strong, lightweight protection with a more technical feel, though it is typically positioned below the top all-around suites.[5][9] 7. Avast One — A reasonable free-or-premium option for casual users, but expert rankings more often place it behind the strongest paid leaders for overall consistency.[1][5] 8. Trend Micro Maximum Security — Useful if phishing and web protection are your main concerns, but it is usually not the top choice for the best overall package.[1][5] 9. Avira Prime — Good for users who like privacy-focused extras and a simpler interface, but it is generally not the strongest pure-security pick.[1][5] 10. Microsoft Defender — A decent baseline for Windows users who want built-in protection at no extra cost, but it is usually best treated as the minimum rather than the best standalone choice.[1][5]

If I were buying for a personal device today, I would choose Bitdefender Total Security first, and Norton 360 if I wanted the best bundle of security plus extras.

How this ranking is measured1,340 queries · 4 models · updated aug 10, 2026Live data

This is the public record for Antivirus & Endpoint Security: the same questions, every model, every close. We ask each model the real questions buyers ask in this category and record which brands it recommends and in what order. A brand recommended at position i scores 100 × 0.85^(i−1) for that model (#1 = 100, #2 = 85, #3 = 72, …); unmentioned brands score 0.

Each model is ranked independently, so the columns disagree when the models disagree. The consensus score is the mean across the 4 models recorded at this close, and movement compares against the previous close.

We report what the models say. We don’t editorialize, and brands can’t pay to change their position.

This ranking is live: the numbers come from recorded model answers captured through the official model APIs, scored with the published formula above. The raw answers are on this page under “The receipts.”

What we measure
We measure on the official model APIs: the same question, the same settings, the same week, for every brand. Web search is on, so the models can draw on what is live on the web. Nothing is personalized to a user, which is what makes the columns comparable.
What we don’t
The consumer apps are a different surface. What a person sees inside a chat app can carry memory, personalization, and live experiments on top of the same model, so its answers can differ from the API’s. We do not measure that surface yet. True browser listings, recorded from the consumer apps, arrive with WDIR Ranked, the Pro product. WDIR Ranked · Coming soon

Updated Aug 10, 2026 · week of 2026-08-10

The written record

Read the Best Antivirus & Endpoint Security guide.

The same record as an editorial answer, with the reasoning spelled out: who leads, who is climbing, and where the models disagree.

Read the guide

Head to head.

Two brands from this ranking, compared model by model across every category they share.

Narrow the record.

The same question, tighter. Each refinement is measured the first time someone opens it.

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