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Moz vs SE Ranking: what AI actually recommends

The same buying questions, run after run, to ChatGPT, Claude, Gemini, and Perplexity: the record of which of these two they name first. No opinions, no scores we invented: what the models said.

AI currently favors Moz. Ahead in 1 of 1 shared category on consensus rank.

That is the latest close, not a verdict for all time. The model-by-model board below shows where they agree, where they split, and how both brands moved.

At the latest close, Moz leads 1 and SE Ranking leads 0 across the 1 category they both appear in.

Beyond this pairing, Moz is ranked in 1 category; SE Ranking is ranked in 2 categories. The board below is the shared slice, where the four models place these two side by side.

The record, category by category.

Consensus rank · latest close
SEO Toolsof 17 on the record · full ranking
  • #11MozNew entry at the last close
    PPLX#7
    spread 10
  • #12SE RankingNew entry at the last close
    Gemini#8
    spread 10

On consensus rank, Moz leads here, #11 to SE Ranking's #12. 10 to 8 on the 0-100 score. Every model that separates the two ranks Moz ahead. Moz is new to the board at this close.

What the models actually said.

The ranking is the answer; these are the words behind it. Every quote is from a recorded model answer — follow the category to read it whole.

SEO Tools

Moz

Moz Pro — Still a sensible, approachable all-in-one option for smaller teams that value a less intimidating interface and core keyword, link, crawl, and rank-tracking functionality, though I would generally choose Semrush, Ahrefs, or SE Ranking first.

ChatGPT

SE Ranking

SE Ranking — The best value-oriented full suite for freelancers, SMBs, and agencies that need credible rank tracking, auditing, on-page recommendations, backlink research, and client reporting without enterprise pricing.

ChatGPT

Where the models split.

Across the 1 category Moz and SE Ranking share, the models line up cleanly in 0 and split in the 0 that remain.

Model by model, Perplexity is Moz's strongest backer, placing it ahead in 1 of the 1; Gemini leans the other way, favoring SE Ranking in 1.

  • ChatGPTsplit 0-0
  • Claudesplit 0-0
  • Geminifavors SE Ranking 1-0
  • Perplexityfavors Moz 1-0
Moz · full AI ranking profileranked in 1 categorySE Ranking · full AI ranking profileranked in 2 categories