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Keap vs Nutshell CRM: what AI actually recommends

The same buying questions, run after run, to ChatGPT, Claude, Gemini, and Perplexity: the record of which of these two they name first. No opinions, no scores we invented: what the models said.

AI currently favors Nutshell CRM. Ahead in 1 of 1 shared category on consensus rank.

That is the latest close, not a verdict for all time. The model-by-model board below shows where they agree, where they split, and how both brands moved.

At the latest close, Keap leads 0 and Nutshell CRM leads 1 across the 1 category they both appear in.

Beyond this pairing, Keap is ranked in 3 categories; Nutshell CRM is ranked in 1 category. The board below is the shared slice, where the four models place these two side by side.

The record, category by category.

Consensus rank · latest close
  • #12Nutshell CRMNew entry at the last close
    PPLX#7
    spread 10
  • #14KeapNew entry at the last close
    Gemini#10
    spread 10

On consensus rank, Nutshell CRM leads here, #12 to Keap's #14. 10 to 6 on the 0-100 score. Every model that separates the two ranks Nutshell CRM ahead. Nutshell CRM is new to the board at this close.

What the models actually said.

The ranking is the answer; these are the words behind it. Every quote is from a recorded model answer — follow the category to read it whole.

Best CRM For Startups in 2026

Keap

Keap: A strong contender for service-based startups that heavily rely on advanced marketing automation combined with basic CRM functionalities.

Gemini

Nutshell CRM

Nutshell CRM – Good fit for small startups wanting guided next actions and simple adoption, providing practical AI assistance without overwhelming complexity.

Perplexity

Where the models split.

Across the 1 category Keap and Nutshell CRM share, the models line up cleanly in 0 and split in the 0 that remain.

Model by model, Gemini is Keap's strongest backer, placing it ahead in 1 of the 1; Perplexity leans the other way, favoring Nutshell CRM in 1.

  • ChatGPTsplit 0-0
  • Claudesplit 0-0
  • Geminifavors Keap 1-0
  • Perplexityfavors Nutshell CRM 1-0
Keap · full AI ranking profileranked in 3 categoriesNutshell CRM · full AI ranking profileranked in 1 category