HubSpot CRM vs Keap: what AI actually recommends
The same buying questions, run after run, to ChatGPT, Claude, Gemini, and Perplexity: the record of which of these two they name first. No opinions, no scores we invented: what the models said.
AI currently favors HubSpot CRM. Ahead in 1 of 1 shared category on consensus rank.
That is the latest close, not a verdict for all time. The model-by-model board below shows where they agree, where they split, and how both brands moved.
At the latest close, HubSpot CRM leads 1 and Keap leads 0 across the 1 category they both appear in.
Beyond this pairing, HubSpot CRM is ranked in 5 categories and sits at #1 in 5; Keap is ranked in 1 category. The board below is the shared slice, where the four models place these two side by side.
The record, category by category.
Consensus rank · latest close- #1HubSpot CRMNo change from the last closespread 0Gemini#1
- #8KeapDown 1 from the last closespread 7Gemini#8
On consensus rank, HubSpot CRM leads here, #1 to Keap's #8. 25 to 8 on the 0-100 score. Every model that separates the two ranks HubSpot CRM ahead.
What the models actually said.
The ranking is the answer; these are the words behind it. Every quote is from a recorded model answer — follow the category to read it whole.
HubSpot CRM
HubSpot CRM – The most commonly recommended starting point thanks to its genuinely generous free tier (unlimited users, contact/deal management, email tracking) and room to grow into marketing, sales, and service hubs.
Claude
Keap
Keap – Particularly well-suited to small service-based businesses that want CRM plus marketing automation and invoicing bundled together.
Claude
Where the models split.
Across the 1 category HubSpot CRM and Keap both appear in, the models never break ranks: in each one, the same brand leads on ChatGPT, Claude, Gemini, and Perplexity alike.
No model runs against the grain here: each of the four ranks HubSpot CRM ahead at least as often as not, with Gemini the most lopsided.
- ChatGPTsplit 0-0
- Claudesplit 0-0
- Geminifavors HubSpot CRM 1-0
- Perplexitysplit 0-0