HubSpot CRM vs Insightly: what AI actually recommends
The same buying questions, run after run, to ChatGPT, Claude, Gemini, and Perplexity: the record of which of these two they name first. No opinions, no scores we invented: what the models said.
AI currently favors HubSpot CRM. Ahead in 1 of 1 shared category on consensus rank.
That is the latest close, not a verdict for all time. The model-by-model board below shows where they agree, where they split, and how both brands moved.
At the latest close, HubSpot CRM leads 1 and Insightly leads 0 across the 1 category they both appear in.
Beyond this pairing, HubSpot CRM is ranked in 5 categories and sits at #1 in 5; Insightly is ranked in 1 category. The board below is the shared slice, where the four models place these two side by side.
The record, category by category.
Consensus rank · latest close- #1HubSpot CRMNo change from the last closespread 0Gemini#1
- #10InsightlyUp 5 from the last closespread 9Gemini#10
On consensus rank, HubSpot CRM leads here, #1 to Insightly's #10. 25 to 6 on the 0-100 score. Every model that separates the two ranks HubSpot CRM ahead.
What the models actually said.
The ranking is the answer; these are the words behind it. Every quote is from a recorded model answer — follow the category to read it whole.
HubSpot CRM
HubSpot CRM – The most commonly recommended starting point thanks to its genuinely generous free tier (unlimited users, contact/deal management, email tracking) and room to grow into marketing, sales, and service hubs.
Claude
Insightly
Insightly CRM — A good fit for service businesses that want CRM plus project management and reporting in one product, but its starting price and more structured setup make it less compelling than the choices above for a very small or simple team.
ChatGPT
Where the models split.
Across the 1 category HubSpot CRM and Insightly both appear in, the models never break ranks: in each one, the same brand leads on ChatGPT, Claude, Gemini, and Perplexity alike.
No model runs against the grain here: each of the four ranks HubSpot CRM ahead at least as often as not, with Gemini the most lopsided.
- ChatGPTsplit 0-0
- Claudesplit 0-0
- Geminifavors HubSpot CRM 1-0
- Perplexitysplit 0-0